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New Year Rate Increase Reminder

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Hey CFPB fam,

We cannot believe that 2017 is already coming to a close. What a fun year it’s been, definitely our most memorable yet. This December 10th will mark 5 years of CFPB changing lives. We are grateful for the opportunity to do what we do everyday, and continue doing it among some of the most positive, energetic, and hard-working people we know. Thank you for being a part of our fitness family.

We have a lot of changes coming up over the next couple months I want to keep you all up to date on.

First is the expansion of our BeachFit classes. It’s always been our goal as a CrossFit gym to change lives first and foremost. We know in order to do that we need to be approachable and accessible. Our BeachFit program has become exactly that.

Starting December 4th our BeachFit classes will grow from 23 classes a week to 32! Including an added class on Saturday and our very first Sunday class!  We encourage all of our CrossFit athletes to make BeachFit a more regular part of their weekly workout routine. I can tell you firsthand the workouts are just as hard, if not harder.

BeachFit is a nice change of pace from CrossFit, a faster pace if you will. Our main goals of a BeachFit class are to be fun, fast, and functional. It’s why the official class times are also changing from an hour long class to a 45 minute class time. We won’t sacrifice any programming or effectiveness, but simply limit the down time to be more efficient with the class time and respectful of yours.

The new BeachFit schedule will go as follows. Mon-Fri 530am, 615am, 815am, 900am, 530pm, and 615pm (No 615pm on Fridays). Sat-9am, 945am, Sun-9am. Sunday BeachFit will also take place in the larger building which is a lot of fun and can incorporate some new toys.

Second, membership prices will be changing across the board for all members, current and incoming. We don’t take this lightly as you guys know our resistance to it in the past and having to announce it in the holiday season makes it that much harder. But it’s what we must do to keep up with our rising costs and continue to provide the greatest experience possible for you guys each and every day. We continue to reinvest in our team and facility, and pride ourselves on creating an experience that is well worth the $20 per class, every class.

It’s scary to learn from our online affiliate group that this year was the first in the history of CrossFit, the number of affiliates actually dropped. More CrossFit gyms are closing their doors than there are opening. We don’t ever plan on closing our doors. Our mission is too great. Our community is too strong.

For all existing memberships, prices will be increasing by $10/month. This will apply to every membership, even the ones who sign up on December 31st, 2017.  The prices of incoming memberships in 2018 will be increasing by more than the $10 for the most part, making a last minute sign-up this year a financially smart idea. If for any reason you’d like to switch your membership, or think you can get a better rate by switching to one of the newer options come 2018, we’d be happy to take care of any changes you need. If this is very confusing and you need a sit down with me to address your options I would be more than happy to do so.  

I will send a second email out displaying our new rates that are starting January 1st, 2018. This will be a much more simplified choice of membership that will be easy to explain to incoming members. We also don’t want our old discounts getting confused with our new discount.

The ONLY discount to a membership we will have in 2018 is a family discount for members of the same family who are being charged to the same bank account. There will be a 10% discount given to every family member, whether they have a BeachFit, CrossFit, or CF Teens membership.

This will be the first time we are offering a discount on the BeachFit side and it still only applies to the new 2018 prices. Couples discounts cannot be applied to any memberships started before January 1st, 2018 because the membership is already a “discounted rate”. As I mentioned before, if you are doing the math and a 2018 price combined with a 10% discount is lower than what you currently have, we are more than happy to help you make the necessary changes.

We will not be removing any discounts to current memberships that already have them. These memberships will see the same $10 increase every other current member will see. Going forward we decided it’s best we don’t provide discounts based on a profession. It’s not our job to decide who’s job is more important than someone else’s.

I hope I answered any questions you may have but please feel free to ask.

WOD with you soon,

Tony

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New Membership Rates 2018:

CrossFit Memberships (Includes BeachFit and Open Gym):

❏ 15 Visits/Month – $159 Per Month + Tax
15 visits that expire every month. Unused visits do not rollover to the next month. CrossFit, BeachFit, and Open Gym all count as a regular class visit. Any visits over 15 visits in a given month will be charged at $11/visit.

❏ Unlimited CrossFit, BeachFit, and Open Gym – $189 Per Month + Tax

 BeachFit Memberships:

❏ 15 BeachFit Classes/Month – $129 Per Month + Tax
15 visits that expire every month. Unused visits do not rollover to the next month. Any visits over 15 visits in a given month will be charged at $9/visit.

❏ Unlimited BeachFit Classes – $149 Per Month + Tax

□ CrossFit Kids/Teens (Ages 9-14):
❏ Unlimited Kids/Teens Membership – $99 per month + Tax

□ New to CrossFit: 40 Days to Fit Special:
❏ 6 Sessions 1-on- 1 Personal Training + 1 Month Unlimited CrossFit + BeachFit
Membership + Nutritional Guidance – $349 (no tax added)

______________________________________________________________________________
● All memberships are month to month with no long term contracts. Memberships will
automatically renew unless written cancellation is received at least 5 days prior to next billing.
● Florida Sales Tax rate of 7% will be applied to all memberships unless otherwise stated.
● Memberships can be put on hold up to twice per year, for 15, 30, 60, or 90 days.
● If you cancel your membership, you are subject to the new membership rates if/when you decide
to come back.
● Family discounts are available to 2 or more family members that are billed to the same credit
card/checking account. A 10% family discount will be applied to all memberships that meet this
criteria. If family members cancel their memberships then the 10% discount will be removed.